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Rowcraft

The CRM that writes your week.

Rowcraft turns every inquiry, proposal and signature into dated work for the right person, in your firm’s own words — with AI that shows its work.

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Pick your industry

Otterglass Studio · this week

sample data

  • Mon: Call · Quarry Lane Coffee
  • Tue: Meeting · Tidewater Ferry Co.
  • Wed: Moved to Proposal sent: Retail signage (Proposal sent)
  • Mon: New inquiry · Ember & Oak Tea: Tea tin packaging (Lead)
  • Mon: Ember & Oak Tea: They’re launching six tea blends in March and need tin packaging that works on a crowded shelf.
  • Tue: Moved to Discovery: Tea tin packaging (Discovery)
  • Thu: Follow up on proposals: created “Follow up on the proposal” for Theo Park
  • Fri: Holiday campaign, Tidewater Ferry Co., $48K, Signed

Signed this month · sample data—

A concept by Flickode. Every firm, person and number on this page is fictional sample data.

Rowcraft in 24 seconds, creative agency version. A website inquiry arrives, AI summarizes the account, the project moves to Proposal sent and an automation writes its follow-up, the AI draft goes to the outbox as “would be sent”, the project is signed and the owner report updates. Animated from Rowcraft’s screens with fictional data; the music is a provisional placeholder.

Your stages, your words.

A brokerage doesn’t have “deals”; it has transactions. A law firm has matters in intake. Rowcraft is fitted to the way your firm already talks, from the stage names to the roles to the portal your clients see.

  1. Lead10%

    Packaging system

    Halcyon Oat Co.

    $72K

  2. Discovery25%

    Brand refresh

    Vireo Bikes

    $120K

  3. Proposal sent50%

    Spring campaign

    Mossgate Hotels

    $42K

  4. Negotiation70%

    Website redesign

    Kiln & Crumb Bakery

    $85K

  5. Verbal yes90%

    Product launch video

    Saltmarsh Skincare

    $60K

A deal is a
project
Value means
Project fee
Won reads
Signed
The team
Founder, New business lead, Producer

Follow-ups that happen on their own.

Rules read like the reminders you already give your team. When a project reaches the stage, the task is written in the same database transaction as the move, so it can’t be forgotten or half-done.

  • Follow up on proposals

    When a project reaches Proposal sent, create a follow-up task for its owner in 3 days.

  • Kick off signed work

    When a project is signed, give the producer a kickoff task for tomorrow.

  • Tell invoicing

    When a project is signed, send a deal.won webhook to invoicing.

What the log printed

  1. 10:42 Moved “Tea tin packaging” to Proposal sent.
  2. 10:42 Follow up on proposals: created “Follow up on the proposal” for Theo Park, due Fri.

What the demo’s log prints when this project reaches “Proposal sent” on a Tuesday. Emails are drafted as “would be sent”; nothing leaves the demo.

The client’s copy.

Your client gets a portal with the same data, filtered by the database itself: their status in plain words, what they need to do, documents to sign and an invoice to pay. Your notes, values and probabilities never reach it.

What your team sees

Packaging system

Negotiation · 70% · $48,000 · internal notes

  • Proposal — Packaging system · shared
  • Moodboard — direction B · shared
  • Statement of work — Packaging system · shared
  • Internal margin notes · internal only

What Sam Rivera sees

Packaging system

  1. Getting to know you
  2. Discovery
  3. Proposal with you
  4. Finalizing scope
  5. Contract on its way
  6. Work underway
  • Sign the statement of work
  • Pay the deposit invoice

Deposit — 50% on signature: $24,000 · Test mode, no real charges

Signing is simulated, with no legal effect. From Otterglass Studio.

AI that shows its work.

Ask a plain-English question and see the SQL that ran, as you, in a read-only transaction. Summaries and drafts are labeled as AI; when the AI is busy or over its limit, you get a rule-based answer that says so.

Which projects in Proposal sent have gone quiet for a week or more?

read-only row-level security
select title, company, owner, days_in_stage, days_since_activity, value_usd
from deals
where stage = 'Proposal sent' and days_since_activity >= 7
order by days_since_activity desc

A saved question from the demo, with the SQL it runs. For questions you type, the AI writes the SQL and it is checked before it runs the same way.

Example of an AI draft · would be sent

Packaging system: statement of work

Hi Sam, the revised timeline is in, and the statement of work for the packaging system is ready to sign in your portal. Once it’s signed, we’ll book the kickoff call.

An example of a follow-up draft. In the demo, drafts go to an outbox; nothing is ever sent.

Reference pages, for whoever reads code.

The demo includes the technical appendix a careful buyer asks for: the permission model, the events you can subscribe to, and the test results of the build you are looking at.

Row-level security per role

Ownereverything
Salestheir own deals
Operationsall deals, no deletes
Clienttheir company, no internals

Webhooks with signatures

deal.won · deal.lost · deal.stage_entered · invoice.paid · document.signed · task.completed

X-Rowcraft-Signature: t=…,v1=…

Tested on every build

214/214

unit and database tests passed in this build, including the security policies.

Open Under the hood in the demo

How a build with Flickode usually goes.

Rowcraft is a concept Flickode built to show the kind of tool we make. A version for your firm starts from your process, not from this demo’s.

  1. W1

    Map your process

    We sit with the people who do the work and write down your stages, roles, handoffs and the spreadsheet columns you actually use.

  2. W2

    Fit the CRM

    Stages, vocabulary, permissions and the first automations, configured on your real process. You click through it by the end of the week.

  3. W3

    Bring your data in

    Your spreadsheet imported and cleaned, the client portal set up, email and calendar connected.

  4. W4

    Launch and adjust

    Your team works in it for real; we fix what gets in the way and hand over the docs.

A typical plan, not a promise: scope and timing are agreed per project.

See it with your own stages.

Open the live demo as any role. It runs in your browser, so nothing you do reaches anyone else.

Open the live demoAs new business leadAs producerAs marketing lead

Built by Flickode. flickode.com